BLACK
FRIDAY
FIRESIDE
With only 20 seats available, this is a rare opportunity to gain exclusive insights into how eCommerce founders & leaders are preparing for Q4. They will be sharing behind-the-scenes strategies, AI tools that are revolutionising their businesses and how to optimise conversion rates on Black Friday and Cyber Monday. Leave this event with new connections enhanced knowledge that will super-charge your eCommerce growth.
About the event
Time & Location
15 Oct 2025, 08:30 – 10:30
London, 6-7 St Cross St, London EC1N 8UB, United Kingdom
This is a rare opportunity to learn how other eCommerce leaders are really planning. Get exclusive behind-the-scenes insights into where they’re focusing their efforts and how they’re using AI to exceed sales expectations, ahead of their busiest season. With Black Friday/Cyber Monday accounting for 20–50% of annual revenue for many brands, now is the time to get ahead. Walk away with actionable insights, real-world examples, and new ideas to feed into your own BFCM playbook.
Who is this event for?
This Fireside discussion has been curated for Cabal members and their teams, as well as non-member eCommerce brands. Particularly Founders, CEOs, COOs, and CMOs looking to sharpen their BFCM strategy and stay ahead with AI.
Format & Attendance
This is a hybrid event, with the option to attend in person or join virtually. In-person attendance is limited to just 20 guests, so early sign-up is essential- Don’t miss out!
OUR
PANELISTS
We’ve curated a panel of leading eCommerce operators, founders, and creative minds to share authentic behind-the-scenes strategies and hot takes on how to prepare for Black Friday and Cyber Monday 2025.
Gain exclusive insider insights from people who’ve built, scaled, and led some of the most innovative DTC brands around. Expect honest takes, hard-won lessons, and actionable advice - Including revolutionary AI strategies to maximise growth and enhance customer journeys.
Clem Schouteden
Clem is a powerhouse in the D2C space. A former McKinsey strategist turned bootstrapped founder who’s scaled Kavee into a 7-figure global eCommerce brand. She brings a rare mix of analytical firepower and real-world startup grit. Over the last 7 years, she’s built from scratch, learned by doing, and made the tough calls founders know all too well.
Expect honest insights on:
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Scaling without external funding
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Smart resource allocation during peak periods
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Using AI to unlock operational efficiency
Whether you’re preparing for your biggest Q4 yet or navigating the chaos of growth, Clem’s story and strategy will resonate.
Ben Burgess
Ben is the creative force behind Eleven, a leading branding and CRO agency for the next generation of DTC eCommerce brands. With a background that spans both agency and in-house, including his time scaling Simba Sleep, Ben has led high-growth creative teams, shaped multi-channel strategies, and helped countless brands turn browsers into buyers.
He brings sharp insight on:
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Branding that cuts through during peak season
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Optimising creative and conversion across the funnel
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Where design meets performance (and where most brands get it wrong)
If you care about brand storytelling, CRO, and making every campaign count this BFCM, Ben’s one to watch.
Shwetank Tamer
Shwetank is on a mission to fix one of eCommerce’s biggest and most persistent problems: conversion. As the founder of Cooee®, he’s building an AI platform that redefines personalisation by engaging eComm visitors based on real-time intent, not outdated segmentation.
With a sharp focus on the Shopify ecosystem, Cooee is helping brands convert more of the 97% of visitors who don’t buy. Endorsed as an Exceptional Talent in Digital Technology by the UK Government, Shwetank brings:
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Global experience launching products in 80+ countries
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Deep technical and commercial expertise scaling digital ventures
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A front-row seat to how AI is reshaping customer journeys and performance
Whether you're a founder, CMO, or brand leader, if boosting conversions is on your radar this BFCM, Shwetank brings the know-how you need.
Your Host
Dan Joyce
With a career spanning high-growth startups, global SaaS operations, and multiple founder ventures, Dan Joyce brings a rare blend of entrepreneurial grit and commercial know-how to the table.
He’s scaled ARR from $1M to $20M at SafetyCulture, launched food-tech and dating startups, and co-founded Cabal, a fast-growing peer group platform for ambitious business leaders.
Dan is a natural community builder — passionate about creating space for honest, high-value conversations between founders. As host of the Cabal Fireside, he brings warmth, curiosity, and a sharp understanding of the pressures that come with scaling a brand in today’s market.
Expect thoughtful questions, insightful takeaways, and a session guided by someone who’s been in the trenches.