BLACK
FRIDAY
FIRESIDE
With only 20 seats available, this is a rare opportunity to gain exclusive insights into how eCommerce founders & leaders are preparing for Q4. They will be sharing behind-the-scenes strategies, AI tools that are revolutionising their businesses and how to optimise conversion rates on Black Friday and Cyber Monday. Leave this event with new connections enhanced knowledge that will super-charge your eCommerce growth.

Cabal Fireside Discussion - Black Friday & Cyber Monday Insights from eCommerce Leaders
Wed 15 Oct
|London
ROOM: Emerald HOST: Dan Joyce PANELISTS: Clem Forten Schouteden / Ben Burgess/ Shwetank Tamer
Time & Location
15 Oct 2025, 08:30 – 10:30
London, 6-7 St Cross St, London EC1N 8UB, United Kingdom
About the event
This is a rare opportunity to learn how other eCommerce leaders are really planning. Get exclusive behind-the-scenes insights into where they’re focusing their efforts and how they’re using AI to exceed sales expectations, ahead of their busiest season. With Black Friday/Cyber Monday accounting for 20–50% of annual revenue for many brands, now is the time to get ahead. Walk away with actionable insights, real-world examples, and new ideas to feed into your own BFCM playbook.
Who is this event for?
This Fireside discussion has been curated for Cabal members and their teams, as well as non-member eCommerce brands. Particularly Founders, CEOs, COOs, and CMOs looking to sharpen their BFCM strategy and stay ahead with AI.
Format & Attendance
This is a hybrid event, with the option to attend in person or join virtually. In-person attendance is limited to just 20 guests, so early sign-up is essential- Don’t miss out!