top of page

BY FOUNDERS, FOR FOUNDERS

Cabal was born out of the experience of Lysa Holdstock and Dan Joyce. Both are proven business builders, with exits and failures under their belts.

They have both experienced the transformative impact of having a trusted tribe of founder peers around them - a core group that they relied on, learnt from and celebrated with.

Now they're making access to such groups possible for other founders.

1734530413757.jpeg
  • LinkedIn

Co-Founder / Cabal Chair

Lysa Holdstock

Lysa co-founded Orchid Field Marketing, which scaled to over 200 staff, and was sold to Ceuta Holdings in 2016.

​​

She was then ​CEO of Retail Innovation Group (UK & Australia) and grew ARR from £10 to £17m in two years.

​​

Lysa has years of experience facilitating peer-groups at Helm (ie The Supper Club).

Founder Photo (9).png
  • LinkedIn

Co-Founder

Dan Joyce

Dan co-founded 105 outlet retail chain RedRoomDVD which was acquired by the Blockbuster group in 2013.

He was then European GM for SafetyCulture, scaling ARR to >$20m in 4 years and building a team of 100+ staff in their Manchester office.

He was a long-time member, and former President of Entrepreneurs' Organisation.

Now, he’s Chair & Co-Founder of Cabal and Owner of BBQ Land UK, the UK’s largest retailer for BBQs.

Founder Photo (6).png
  • LinkedIn

Cabal Chair

Chris Wareham

Chris became MD of Mash Staffing in 2013, leading the business through significant growth in the experiential, retail, and corporate event sectors. Along the way, he co-founded Stellar, merging the two businesses in 2020. After running the combined group, Chris exited in 2025 as part of an acquisition. 

He is now consulting and working as a Professional EOS Implementer and chairs B2b and service-based peer groups in London & Surrey at Cabal.

SARA ROBERTS (2).png
  • LinkedIn

Cabal Chair

Sara Roberts

Sara is the founder of Well Purposed, where she helps post-Series A healthtech ventures turn early traction into disciplined, investor-ready growth.

A four-time founder and £10M+ ARR operator, she previously built Healthy Nibbles into a Queen's Award and B Corp recognised business, working with clients including Transport for London, Vitality and Mercedes-AMG Petronas.

 

Today, Sara advises founders and boards on commercial strategy, governance and scaling across regulated markets. She chairs Cabal peer groups in Edinburgh and Glasgow, supporting ambitious founders to build resilient, high-growth businesses.

Daryl.png
  • LinkedIn

Cabal Chair

Daryl Clarke

Daryl founded, scaled and exited three companies in the corporate AV and tech sectors, including Digitavia, which was acquired by Diversified, where he became Senior Vice President of EMEA.

 

Prior to that, he founded and exited Matrix Display Systems.


He received a Queen's Award for Enterprise and was named Peter Jones Foundation Mentor of the Year in 2024. Daryl now chairs Cabal peer-groups in London.

JamesB.png
  • LinkedIn

Cabal Chair

James Bennett

James exited medical device manufacturer Care & Independence in 2025 following its acquisition by GBUK Group, having doubled revenues and increased profitability more than tenfold while running the business on EOS.

He now works as a Professional EOS Implementer and chairs West Midlands peer groups in Leamington Spa & Birmingham at Cabal, supporting leadership teams to scale with clarity and pace.

SUE BENSON (1).png
  • LinkedIn

Cabal Chair

Sue Benson

A seasoned founder and CEO, Sue successfully transitioned her agency to an Employee Ownership Trust, reflecting her commitment to sustainable, people-first leadership.

 

Now a Board Advisor to multiple industry bodies and social enterprises, she brings over 30 years of commercial experience to the Cabal community.

 

As Cabal's Manchester Chair, Sue leverages her lived experience of scaling and exiting a business to provide founders with the strategic challenge, governance expertise, and high-trust environment needed to navigate the complexities of modern leadership.

CHAIR FEATURES (1).png
  • LinkedIn

Cabal Chair

Simon Greany

Simon founded and led a global B2B enterprise SaaS learning platform, scaling the business through multiple stages of growth before a successful exit. He has experienced first-hand the pressures that investor-backed environments place on founders.
 
He now works as a board-level advisor to founder-led companies, helping teams navigate alignment, governance and strategic focus. Simon also chairs the ventures committee of Ufi VocTech Trust, a UK charity supporting technology initiatives in skills and jobs.

Simon chairs cabal peer groups in Brighton, Kent and London.

Copilot_20260408_140455.png
  • LinkedIn

Cabal Chair

Stuart Holmes

Stuart has spent 25 years building and transforming FMCG brands including illycaffè, Campari, and Bacardi - leading UK and Northern Europe businesses, doubling sales, redesigning organisations and driving sustained growth.

Stuart is now Founder of Power of 5 Consultancy and Co-Founder of The Consultancy Co-operative, and chairs peer-groups in London & Hertfordshire, bringing commercial rigour and real-world experience to the table.

PETE SCHÖNBECK.png
  • LinkedIn

Cabal Chair

Pete Schönbeck

Pete has built an international career leading product, merchandising and retail strategy across some of the world's best-known fashion brands, including Timberland, Levi Strauss/Dockers and Tommy Hilfiger Europe. Alongside senior leadership roles, he has also founded and run his own retail business.

 

Today, Pete works as an independent business advisor, helping founders and leadership teams develop growth strategies across sectors including retail, technology, food & beverage, beauty, travel and professional services. He chairs Cabal peer groups in Berkshire, supporting ambitious business leaders with practical insight and strategic perspective.

PHIL DUNK.png
  • LinkedIn

Cabal Chair

Phil Dunk

Phil founded and led River Holdings, scaling the group across marketing, software and travel & events into a globally recognised, award-winning business operating across the world before successfully pivoting it into two B2B SaaS platforms, Rippl
and Loop. He led the business through MBO, VC and PE processes, culminating in a successful exit to private equity.


He now sits as a Non-Executive Director for The Motor Ombudsman, Rippl and Loop, advises for HR transformation consultancy Greyhound, works as a Systemic Executive Coach and chairs Cabal peer groups in Bristol and Oxford.

​​

ALAN PRIOR.png
  • LinkedIn

Cabal Chair

Alan Prior

Alan has spent over 40 years at the forefront of engineering software and digital engineering, including leading international teams of up to 300 people at Dassault Systèmes.

 

Since 2022, he's focused on working directly with founders, notably at digiLab Solutions, where he progressed from advisor to board chair and COO as the company grew from 2 to 50 people.

Alan chairs Cabal peer groups in Exeter, bringing founders a blend of multinational corporate experience and hands-on work scaling a technology business.

OUR MANIFESTO

In a world of surface-level interactions, we're here for real connections - the kind that build trust, spark ideas, and drive growth.

We create spaces where business leaders come together in small, trusted groups to have honest conversations, share experiences, and inspire one another.

For us, trust is everything. It's what allows people to show up fully, listen deeply, and build genuine relationships.

We're endlessly curious-about each other, new ideas, and what's possible. And we aspire to more. More depth, more growth, more purpose.

This is where real conversations lead to meaningful change.

We're Cabal. At the forefront of real connections.

Sound like something you could benefit from?

bottom of page