Winning Black Friday with AI
Created especially for founders/leaders of UK eCommerce businesses, this panel session will share best practices for preparing for and capitalising on BFCM, with a focus on how AI is changing the game in 2025.
Time & Location
17 Sept 2025, 08:30 – 10:30
HYBRID, 6-7 St Cross St, London EC1N 8UB, UK
About the event
***eCom Founders & Leaders only***
Cabal is hosting a Q&A panel session for Cabal members, and select eCom leaders, to get a grip on their BF/CM strategy for 2025, including how AI is changing the game this year.
Our panel consists of:
Clem Schouteden - Founder & CEO at KAVEE (global ecom business selling homes and products for small pets 🐹)
Shwetank Tamer - Founder & CEO at Cooee (AI engine sitting on top of Shopify stores to drive CRO 🤖)
Ben Burgess - Founder & CEO at Eleven (Agency leading in CRO and UX 🤝)
The event will be hosted by Dan Joyce, the co-founder of Cabal, and half of the session will be dedicated to Q&A from attendees.
You’ll walk away with:
How to approach Black Friday / Cyber Monday (BFCM)... Reluctantly participate, switch off, or fully embrace?
How to assess what success looks like
First-hand tips and tricks for achieving outsized sales
Approach to different user types / journey
Leveraging AI on-site
Timeframes:
8.30am: Arrivals, coffee, mingling
9.00am: Panel session starts
10.00am: Q&A
10.30am: Close
Whether you’re starting to scale or optimising what you’ve already built, this is your chance to learn from a panel of operators, agencies and tech genuine operators.
Cabal members can invite a team-member to attend with them.
This is a hybrid event - you can attend in-person or online.