BLACK
FRIDAY
FIRESIDE
With only 20 seats available, this is a rare opportunity to gain exclusive insights into how eCommerce founders & leaders are preparing for Q4. They will be sharing behind-the-scenes strategies, AI tools that are revolutionising their businesses and how to optimise conversion rates on Black Friday and Cyber Monday. Leave this event with new connections enhanced knowledge that will super-charge your eCommerce growth.
Winning Black Friday with AI
Wed 17 Sept
|HYBRID
Created especially for founders/leaders of UK eCommerce businesses, this panel session will share best practices for preparing for and capitalising on BFCM, with a focus on how AI is changing the game in 2025.
Time & Location
17 Sept 2025, 08:30 – 10:30
HYBRID, 6-7 St Cross St, London EC1N 8UB, UK
About the event
***eCom Founders & Leaders only***
Cabal is hosting a Q&A panel session for Cabal members, and select eCom leaders, to get a grip on their BF/CM strategy for 2025, including how AI is changing the game this year.
Our panel consists of:
Clem Schouteden - Founder & CEO at KAVEE (global ecom business selling homes and products for small pets 🐹)
Shwetank Tamer - Founder & CEO at Cooee (AI engine sitting on top of Shopify stores to drive CRO 🤖)
Ben Burgess - Founder & CEO at Eleven (Agency leading in CRO and UX 🤝)
The event will be hosted by Dan Joyce, the co-founder of Cabal, and half of the session will be dedicated to Q&A from attendees.
You’ll walk away with:
How to approach Black Friday / Cyber Monday (BFCM)... Reluctantly participate, switch off, or fully embrace?
How to assess what success looks like
First-hand tips and tricks for achieving outsized sales
Approach to different user types / journey
Leveraging AI on-site
Timeframes:
8.30am: Arrivals, coffee, mingling
9.00am: Panel session starts
10.00am: Q&A
10.30am: Close
Whether you’re starting to scale or optimising what you’ve already built, this is your chance to learn from a panel of operators, agencies and tech genuine operators.
Cabal members can invite a team-member to attend with them.
This is a hybrid event - you can attend in-person or online.